Godman turned business tycoon, Baba Ramdev is freighting India back to its days of glory while weaving a multibillion-dollar business at the same time. The Yoga guru and spiritual leader disrupted the market with the brand Patanjali which is giving a tough fight to the existing FMCG giants in the country. Today, Patanjali is the fastest growing FMCG firm in the country flaunting the widest range of product portfolios offered at the best market prices!
The visions of this legendary Yoga guru for the country and his sentiments for the nation’s ancestral treasure have skyrocketed the domestic sales of Patanjali making it the ‘biggest Swadeshi brand in the country’. The indigenous brand has traced a meteoric rise in its sales over the past decade with its out-of-the-box ways of business, high-quality, unmatched pricing and targeted marketing. It boomed from a tiny operations centre into an economic powerhouse in just a span of 14 years.
The saffron-clad man with unique business acumen is not only catapulting the rise of his empire but also rewriting the future of India as an economic superpower. His home-grown consumer brand has created a pool of jobs and opportunities in multiple sectors including agriculture, pharma, cosmetics and technology. This consumer brand is rebuilding the nation by strengthening the roots of Ayurveda.
Swamiji has brought about a transformational shift in the way people perceived India and the nation’s invaluable ancestral assets. That has made a great impact on positioning India in the global forum. The great yoga guru has outlined a blueprint of the future that aims to make India selfsufficient and self-sustainable. From acquiring Ruchi Soya and venturing into the market of healthy edible oil to pioneering the amalgamation of agriculture and technology with apps like ‘Dharti Ka Doctor’ and ‘Annadata’, Ramdev Baba is walking the unconventional but fortuitous path that will lead India to new heights!