Bottling Trust and Wellness, Not Just Water
100% Naturally alkaliNe. true to Nature, true to you.
With more than 650 million bottles sold worldwide Aava Alkaline Natural Mineral Water is India’s highest selling Natural Mineral Water. However according to Shiroy Mehta, CEO, Aava Water he believes that numbers are just an add-on, as “Aava bottles trust and wellness not just water. For us at Aava, quality, protecting our precious natural resources and customer satisfaction are more important than any number.”
What Makes aava the Most trusted Mineral Water?
Aava’s enduring trust is deeply rooted in its origin, the Aravallis, one of the world’s oldest mountain ranges, from where Aava originates. Drop by drop, for 20 years, Aava trickles down from the catchment area to its deep underground reservoirs. Along the way it is purified as it passes through layers of alluvium and clay that act as natural
filters that enrich Aava with precious natural minerals. It is this 20 year journey which fortifies each drop of Aava with calcium, magnesium, silica and many other minerals which make Aava naturally alkaline with a pH of 8+. Since 2007, the world’s top hydrogeologists, water experts and foreign investors discovered Aava water’s sources to be very alkaline naturally, having the perfect mineral composition and supreme quality. This brought Aava a foreign equity investment of 4.5 million USD at a valuation of 25 million USD in 2009.
Today, Aava is one of India’s premium water brands, having won many International and national awards like the International Bottled Water World Awards in Mexico, the Superior Taste award at the International Taste and Quality Institute in Brussels and the Power Brand Award in Las Vegas with nearly 3 lakh bottles sold daily worldwide to the best airlines and hotels of the world.
say yes to Good health
Aava is India’s only Naturally Alkaline mineral water enriched with calcium, magnesium and a pH of 8+. It is a natural source of essential minerals needed for good health, immunity and longevity. Aava is purified without any Reverse Osmosis. There is no water rejection, no UV radiation, no Chemicals and no Ionization. All over the world the best waters like Fiji, Evian, and Himalayan have an alkalinity and pH between 7.2-7.7. Aava is the only water among its peers which has a naturally alkaline pH of 8+ as well as naturally occurring minerals and electrolytes such as calcium, magnesium, sodium, silica and fluorides.
Going Green With aava!
Aava’s bottling environment adheres to the toughest international certification standards of ISO 14001, ISO 9001 and HACCP. Aava, being a natural mineral water does not employ any Reverse Osmosis or Chemical Purification Technology which means that Aava does not waste any water. It is a well known fact that RO rejects nearly 74% of the water, so when a customer chooses Aava they choose to save 3 litres of water for every 1 liter picked over an RO.
aava is a natural Mineral Water
In 2019, in line with its environmental ethos, Aava embarked on a bold journey of becoming a truly carbon neutral company and as of 31st March 2020 Aava has achieved an incredible recycling rate of 110% with nearly 440 tons i.e. recycling of 50 million plastic bottles was undertaken by Aava from April 2019 to March 2020. Staying true to its environmental goals of reducing its carbon footprint, Aava’s recently launched its environment friendly and reusable glass bottle range which is another step towards its commitment to staying true to nature and preserving the environment.
undisputed Market leader
Since its launch in 2005, Aava has taken the natural mineral water market by storm and by 2014 Aava was surpassing its peers in volume of bottles sold by millions. Today Aava has a market share of 40% in the natural mineral water category in India. While in the aviation sector it services the best Domestic and International airlines of the world and has a market share of 80% with clients which include Indigo, Vistara, Spice Jet, Air Asia, Go Air, Cathay Pacific, Lufthansa, Swiss Air and many more premium airlines.
keynote from shiroy Mehta
Before I joined my family business way back in 2011, I was a fresh BTech graduate in ICT, had just given my CAT exam for the 2nd time aspiring to become an IIM-A student.
In November 2011, once I joined my family business I became one with the Aava Family, just like all of our Aava employees. My first day at work I will never forget because I saw a whole new person in my father who was a very strict boss and I met my team who were young like me and motivated to take Aava further. Joining Aava at 21 changed the person I am. I suddenly went from being a college kid to working 16 hours a day. It wasn’t comfortable or easy. I was lucky at that point to get some advice from my oldest and most trusted friend, my grandfather. He told me that at your age you should just keep plugging away without thinking of the output because at 22 you’re not supposed to question the result, you’re supposed to keep your head down and keep plugging away without bothering about anything else, and I did just that.
In the last 9 years of my joining our family business, Aava has become one of India’s top brands and the largest natural mineral water brand in India. Aava’s top line has grown 5 times and our client list includes reputed institutions like Oberoi, TAJ , ITC, Marriott, Ritz Carlton, Four Seasons, Indigo, Vistara, Spicejet, Swiss Air, Lufthansa among others. In the last decade we also established a company owned distribution network in 32 cities of India with profitability, and we also built an international manufacturing facility which can fulfill company’s equirements for the next 5 years. Last but not the least I even completed my MBA from IIM Ahmedabad.
The last decade of my life has been quite a journey and I feel you need to give your career at least a decade to look back and truly enjoy the fruits of your labour. Every industry has a different benchmark for success, but building a brand requires determination. It takes time and effort but the result is extremely rewarding. So, stay true to your cause and never stop working hard , because the good things come to those who wait but better things come to those who work for it.
stay hydrated, stay healthy
