REIMAGINE THE WAY YOU COLOR YOUR WORLD
“YOU CAN’T WIN SILVER, YOU CAN ONLY LOOSE GOLD”
An inspiring Leader
Having over two decades of experience in leadership roles in prominent Indian Corporates and Fortune 500 Companies,
viz. Pidilite, AkzoNobel, Kansai Nerolac and Berger, Jayanta has created many leaders who have been leading their respective functions and organizations effectively.
Become an Entrepreneur
Jayanta left his well settled corporate career and choose to follow the road less travelled, founded Decorazzi
and started his entrepreneurial journey to build trustworthy global brands and profitable, sustainable organizations.
Vision & Mission
In an endeavor to build a safer and sustainable tomorrow by eliminating health hazardous and environmentally challenged ingredients from decorative paints, his mission is to provide nontoxic, non-hazardous, world-class
paints to every Indian household. As a socially and environmentally responsible company, Decorazzi’s vision ensures that all its products are Lead-free and low on VOC since inception.
Runaway Success
Armed with world-class quality and an extensive product portfolio, Decorazzi’s business grew exponentially in no time with its footprint in multiple states and brand Decorazzi has been awarded “The Economic Times Promising Brand 2019”. However, the success was short-lived as the business faced working capital crunch since money got stuck in the market
due to lack of sales promotional activities.
Lessons Learnt
Though the market is price sensitive, however, in decorative paints market, unaware consumers are paying more since, middlemen take away all price benefits and consumer buys at marked-up prices. On top of it, consumer’s buying decision is fully controlled by the painters and middlemen. Hence, consumer awareness and empowerment are the key. Also, Me Too products with traditional business model will take long time to establish a business.
Change Course
The setback forced Jayanta to think differently resulted in a game changing business model. The INR 40k cr. Indian decorative paints market is due for a disruption. Let’s revolutionize the industry by bridging the gap between different touchpoints to ensure that Customer Gets More by Paying Less.
POC & Prototype
However, only the business model was not enough to secure investments as Proof of Concept (POC) depends on the mobile
app which is the backbone of this business. A Prototype of the mobile app is developed to showcase the functionality and effectiveness of the business model.
Join the Revolution
With the Prototype in place, keen interest is being shown by the investors to participate in Seed Round now and subsequent Pre-Series A round. Options are being evaluated as more investors are coming into fray. For further
information, please contact Jayanta at jayanta@decorazzipaints.com
