Medusa Fashion
“Keeping the spirit oF Fashion alive”
MEDUSA is a B2C exhibition & event management platform that has launched the finest designers in the country in apparel, lifestyle, personal accessories & home decor. With more than 20 blockbuster events organized, it’s a platform for highly coveted by the budding designer segment in India. I have launched the career and brands of more than 200 students from INIFT, Pearl, WWI, INIFD – LST, FIT NYC, Parson, NYU Edu, IED Milan & NABA.
Advanced Sense of creativity & out of the box thinking coupled with sheer hard work & perseverance has led Sonal to succeed. Founder & Director MEDUSA, Managing Partner MEDUSA Source & Director Mood board Consultancy. Born into a family with deep roots in the hospitality industry. She chose to synchronize her career with her ambition and thus started her own venture right in the centre of the cut-throat world of fashion & lifestyle. Perhaps that is why she is in a better position to warn that COVID-19 will force the Indian fashion industry to rethink & reform for its survival and feels that the fashion industry will have to value quality over quantity when it comes to manufacturing apparel. This out-of-the-box thinking would require the manufacturing process to focus on ‘Just-in-time’ production method.
Sonal, feels it is too early to predict doomsday for the fashion industry but cautions that the industry needs to think out-of-the-box in order to survive this nightmare. Sonal advises ‘SUSTAINABILITY’ as the mainstay of industry behavior in a post-COVID world. She suggests “rethink & reform” as the twoway mantra to overcome this situation. She predicts that AI technology will lead the way and change our shopping habits too.
MS. SONAL IS ALSO A MANAGING PARTNER IN MEDUSA SOURCE & MOOD BOARD CONSULTANCY
Source is an int’l product sourcing company. Manage SCM, customized end-toend sourcing solutions for brands & retailers globally. Unmatched capability has made us the first choice of prominent brands across the globe.
Our clients rely on us to keep supply lines going & to propel their growth as well as profits. The clientele is enriched with some of the top brands in the Northern American Continent, in Europe, in Latin America, Middle East, Asia Pacific & Australia. Mood Board Consultancy is a corporate and retail management Consultancy which transfer concept into the retail brands & sustainable operations. So, whether an organization aims to localize an international brand or create a new one, responding to the culture of each country, city and region that you target. Executing our customer’s intents, in practice on the ground.
Having clients from leading fashion houses, innovative lifestyle companies, Hospitality groups, real estate developers keen to transform their concepts into retail brands and sustainable operations. An International Speaker working towards growing Fashion industry, gender Equality, Women Empowerment & World growth, at various platforms like Business World, Women Economic Forum, Asian African leadership Forum , EXL Analytics , INIFD Collage of Fashion, LST Fashion Scout London, ICF.
Working actively with girl Up which is a foundation for girl empowerment by United Nations Organisation and Dream girl global a Nigerian girl empowerment foundation. Proud mother of 2 children and enjoys to unwind in the company of my children.
Featured on CNBC TV18, India’s Number 1 Business News Channel in its series “Incredible Journey of Brands and Leaders” & recipient of many Awards.
- Indian Council for UN relations, Excellence in Entrepreneurship 2016
- IECSME 10th National Women Excellence Award 2017
- 100 Women Faces India in association with COWE 2018
- Awarded Simply Unstoppable by BMW Deutshemotoren 2018
- Women Excellence Award by rajasthani Academy 2019
- National Excellence Award by ASSOCHAM 2020
- Indian Achievers’ Award by INDIAN ACHIEVErS’ FOrUM 2020
